| Claudi & Fin Brand Creation Case Study | Jackdaw Design London
Brand creation for entrepreneurial start-up Claudi & Fin frozen yoghurt lollies including homespun illustrations and a friendly, handwritten logotype
Claudi & Fin, Brand creation
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Get Licking

 

From kitchen table start-up to supermarket success

 

After struggling to find natural and wholesome ice lollies for their kids, entrepreneurs Lucy Woodhouse and Meriel Kehoe set about creating their own at home. After months of taste testing, Claudi & Fin was born; a naturally delicious frozen lolly made with Greek style yoghurt and packed with real fruit and vitamin D.

 

As the brand is named after their children, this informed everything we designed, from the cute and fun homespun illustrations, to the friendly, handwritten logotype.

 

And we’ve rolled out the design across all touchpoints, from the packaging and website to the marketing collateral.

 

Since launching in 2014, the brand has gone from strength to strength and is now available in Sainsbury’s, Tesco, Waitrose, Ocado, Budgens, Wholefoods and Revital as well as Dunnes and Supervalu in the Republic of Ireland.

 

“As a business owner you want people to work on your brand that will look after it like you do. And Amanda does. Always professional, she has fantastic ideas and is very consumer focused, which is crucial for any business.” Lucy Woodhouse, Co-founder, Claudi & Fin

 

What we did:
Brand Identity
Packaging
Digital
Comms
Stationery
Brand Guidelines

 

Client:
Claudi & Fin

 

One more thing…
Claudi & Fin won a Silver in the Junior Design Awards for Best Family Food Brand, and picked up a Platinum award from Loved By Parents (2016).

 

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Category

Claudi & Fin