This article, written by Amanda Jackson of Jackdaw Design, was first published on FAB News in October 2019. The free-from sector is booming and more food products are competing in this space. So outstanding packaging design is seen as key in attracting the ‘lifestyle’ shopper. Not...
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Our creative director Amanda Jackson catches up with Design Week to talk about the growing trend for vegan food and how branding and packaging designers are rethinking their approach. Amanda discusses Jackdaw Design’s recent work for dairy-free doughnut brand Borough 22, how vegan product design looks beyond the...
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We’re incredibly proud to be recognised for our work at this year’s Pentawards: the only worldwide awards to exclusively celebrate packaging design. The glamorous evening event was held in London and our creative director Amanda Jackson had the pleasure of receiving a Silver award in the...
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Our creative director Amanda Jackson talks to Pentawards about her career journey, from art foundation course to running her own design studio; what it’s like to be a female leader in a male-dominated industry; and the work she’s most proud of to date. Read the full...
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This article, written by Amanda Jackson of Jackdaw Design, was first published on FAB News in February 2019. Soft drinks is a tough, crowded market; Brits drank nearly 13.5 million litres of the stuff in 2017 (British Soft Drinks Association, Global Data 2018). Now there’s...
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Natasha Steele, Urban Cordial’s managing director and chief juicer, visited our studio looking for a packaging tweak for her popular cordial brand. It’s a brand that’s all about fighting food waste and being local, which means they only use lumpy and bumpy seasonal British fruits...
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The festive break is fast approaching and it’s that time of year when so many of us are thinking about sending Christmas cards. Of course, there are those that send a group email or post a message on Facebook by way of a Christmas greeting. But...
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We all know that Millennial Pink was ubiquitous in 2017. Described by The Guardian as a grapefruit shade of apricotty salmon (quite) this particular shade of pink was seen everywhere, from clothing and restaurant interiors to advertising and Wes Anderson movies. It was followed hot...
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Trends in packaging and branding are not just about fashion; they reflect a more fundamental shift in consumer behaviour. So what are customers reaching out for right now? From eco packaging to bold graphics to illustrations: here’s our pick of the top 9 packaging and branding...
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In part 2, we discuss writing for the web, working with designers and how to choose a copywriter. Read part 1 here. On writing for the web…AJ: We briefly spoke about websites, and I wanted to ask you about website copy because I think writing for...
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