This article, written by Amanda Jackson of Jackdaw Design, was first published on FAB News in February 2019. Soft drinks is a tough, crowded market; Brits drank nearly 13.5 million litres of the stuff in 2017 (British Soft Drinks Association, Global Data 2018). Now there’s...
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Natasha Steele, Urban Cordial’s managing director and chief juicer, visited our studio looking for a packaging tweak for her popular cordial brand. It’s a brand that’s all about fighting food waste and being local, which means they only use lumpy and bumpy seasonal British fruits...
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The festive break is fast approaching and it’s that time of year when so many of us are thinking about sending Christmas cards. Of course, there are those that send a group email or post a message on Facebook by way of a Christmas greeting. But...
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We all know that Millennial Pink was ubiquitous in 2017. Described by The Guardian as a grapefruit shade of apricotty salmon (quite) this particular shade of pink was seen everywhere, from clothing and restaurant interiors to advertising and Wes Anderson movies. It was followed hot...
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Trends in packaging and branding are not just about fashion; they reflect a more fundamental shift in consumer behaviour. So what are customers reaching out for right now? From eco packaging to bold graphics to illustrations: here’s our pick of the top 9 packaging and branding...
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In part 2, we discuss writing for the web, working with designers and how to choose a copywriter. Read part 1 here. On writing for the web…AJ: We briefly spoke about websites, and I wanted to ask you about website copy because I think writing for...
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In part 1, we talk about tone of voice, what makes good copy and why you should always employ a copywriter. On copy as part of brand identity…Amanda: As a designer, I know that the words used in marketing collateral, like websites and sales letters, or...
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What’s your favourite example of a design used to combat sexism? Who received a unisex scent this Valentine’s Day? The idea that a woman should smell of delicate florals and a man of smoky wood is being overruled by the rise of unisex and made-to-share fragrances...
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This an extract from a talk given by Amanda Jackson at Enterprise Nation’s StartUp 2018. Here’s a scary reality: Some business never ‘make it’. And it’s not because the product they’re offering is below par. But because they’re unable to stand out in a crowded...
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After another busy year full of fabulous design, Jackdaw Design is taking some time off over the holidays to relax, sing along to bad Christmas songs and indulge in a mince pie or two. Our last day in the studio is Friday, December 22 and we’ll...
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