Trends in packaging and branding are not just about fashion; they reflect a more fundamental shift in consumer behaviour. So what are customers reaching out for right now? From eco packaging to bold graphics to illustrations: here’s our pick of the top 9 packaging and branding...
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In part 2, we discuss writing for the web, working with designers and how to choose a copywriter. Read part 1 here. On writing for the web…AJ: We briefly spoke about websites, and I wanted to ask you about website copy because I think writing for...
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In part 1, we talk about tone of voice, what makes good copy and why you should always employ a copywriter. On copy as part of brand identity…Amanda: As a designer, I know that the words used in marketing collateral, like websites and sales letters, or...
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What’s your favourite example of a design used to combat sexism? Who received a unisex scent this Valentine’s Day? The idea that a woman should smell of delicate florals and a man of smoky wood is being overruled by the rise of unisex and made-to-share fragrances...
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This an extract from a talk given by Amanda Jackson at Enterprise Nation’s StartUp 2018. Here’s a scary reality: Some business never ‘make it’. And it’s not because the product they’re offering is below par. But because they’re unable to stand out in a crowded...
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After another busy year full of fabulous design, Jackdaw Design is taking some time off over the holidays to relax, sing along to bad Christmas songs and indulge in a mince pie or two. Our last day in the studio is Friday, December 22 and we’ll...
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This post first appeared on the Kerning The Gap blog in October 2017. Here’s a shocking statistic. 70% of graphic design students are women; yet only 11% of creative directors are female. It’s 2017 and yet there’s still an issue of inequality in our industry. What’s happening...
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The Design Business Association (DBA) is the industry’s trade association. In a nutshell, it showcases the transformative power of design to UK organisations, and it helps to build productive partnerships between businesses and the design industry. It’s an esteemed group with only 450 members, with each...
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Following several months’ collaboration with the Royal Society for the Protection of Birds (RSPB), we are delighted to show you a sneak peak of three new inspiring retail collections: ‘Wild Things’, ‘Garden Party’ and ‘Age of Ornithology’. From stationery to gift boxes, clothing and homeware...
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Part 1: The Importance of Branding for Food and Drink Products Ashanti:One of the things I’m always interested in is from the other side of the table. So you, as the designer, what advice would you give to a new brand with no experience? Because a...
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