Jackdaw wins with Urban Cordial at Pentawards 2019

We’re incredibly proud to be recognised for our work at this year’s Pentawards: the only worldwide awards to exclusively celebrate packaging design.

The glamorous evening event was held in London and our creative director Amanda Jackson had the pleasure of receiving a Silver award in the soft drinks category for Urban Cordial.

The 15-strong international jury, comprising respected designers, packaging design directors and marketing heads of major global brands, was impressed by the characterful and witty redesign, which focuses on people, taste and flavour, and the quirkiness of the character illustrations that appear on every bottle.

Here’s what Amanda had to say about the brilliant news:

“The Pentawards are one of the world’s most prestigious packaging design competitions, so this is a huge win for both Jackdaw Design and Urban Cordial. Receiving this award is a testament to our passion for brand storytelling, original thinking and dedication to craft.

“We’ve thoroughly enjoyed working with Urban Cordial to relaunch their drinks range and we hope this is the first of many award wins for the brand. A massive congratulations to our amazing team and client for this incredible accolade.”

See more of our packaging design work here.