9 Packaging and Design Trends Happening Right Now
Trends in packaging and branding are not just about fashion; they reflect a more fundamental shift in consumer behaviour. So what are customers reaching out for right now?
From eco packaging to bold graphics to illustrations: here’s our pick of the top 9 packaging and branding design trends that are taking hold in 2018.
1) Using white as your canvas
White, clean, minimal packaging with bold colours and strong shapes is a top trend for 2018. A clean-cut design can quickly convey information and make a product stand out through its simplicity.
2) Minimalism is the new luxury
Luxury isn’t just about excess or exclusivity anymore; luxury also includes elegant, minimalist design. As a result, we’re seeing the use of neutral colour palettes combined with metallic effects emerging.
3) Geometric graphics
Design that’s flooded with geometric inspired patterns in a vivid array of colours is key for 2018. The result is dynamic and compelling, and creates a strong identity that consumers can remember.
4) Carefully crafted
Hand-drawn illustrations and lettering brings energy, personality and warmth to brands. Irregular shapes, natural textures and attractive iconography ensure shelf stand out.
5) Curiosity in nature
There’s a real desire for offline experiences and a return to nature, and this trend is reflected in packaging design. This year, we’re seeing images and icons from the natural world appearing in an illustrative style across a wide range of products, including handwash, chocolate and drinks.
6) Keep it simple
With so much noise and messaging, sometimes less is more when it comes to packaging. The key to simple packaging is to generate a design that people can immediately relate to, and gets the message across in just a few words.
7) A good vintage
The wines and spirits industry has been using vintage styling for some time with outstanding results. Vintage design tells a story of tradition, quality and passion. The new vintage type we’re seeing evokes nostalgia while maintaining a crisp, modern look.
8) Going green
Sustainability in packaging is a trend we’re seeing grow year on year. From using more renewable resources to ensuring materials are recyclable, more brands are incorporating eco-friendly design into their business in order to stay relevant with an increasingly environmentally-conscious consumer.
9) Illustration as narrative
There’s a story behind every design, and illustration allows brands to communicate messages in a way that’s clever, creative and appreciated by customers. Using illustration is a smart way to give your brand gravitas, as it inadvertently indicates value as well as style.
Inspired by our pick of the top packaging and branding trends so far in 2018?