Colour me good: After Millennial Pink and Gen Z Yellow what’s hot for 2019/2020?

We all know that Millennial Pink was ubiquitous in 2017. Described by The Guardian as a grapefruit shade of apricotty salmon (quite) this particular shade of pink was seen everywhere, from clothing and restaurant interiors to advertising and Wes Anderson movies. It was followed hot on the heels by Gen Z Yellow, a younger, more muted lemon-meets-honey hue that’s flooded our Instagram feeds for the whole of 2018 and became the go-to colour for savvy marketers and A-listers everywhere.

So what will be the next big colour trends we’ll be seeing by 2020?

Colour experts Pantone, have predicted that colours will “radiate intensity” for autumn and winter in 2019/2020.

In a description of their Autumn/Winter 2019/20 Colour Planner book the brand stated: “From a new level of flat, painterly primaries to pastels that are more active than romantic, we embrace color that generates multi-dimensional visual perspectives as well as down to earth utility shades, recycled hues and core essentials.”

So in layman’s terms, we’ll be seeing spicy reds, sweet flamingo orange and rich purples. As well as neutral Cappuccino shades and grassy green shades.

Trend forecasting company, WGSN, recently put out a colour report with their five top picks for spring and summer 2020 with colours that include Neo Mint, a pastel shade of green, Purist Blue, a cool, soft hue, Cassis, a deep fusion of pink and purple, Cantaloupe, described as a milky subdued tone with broad appeal, and an earthy baked hue called Mellow Yellow.

So what does this all mean for business owners?

It’s important to stay on top of the latest trends, and colour reports are a key tool. These are the colours we’ll be seeing over the next 18 months to two years on everything from packaging to products. The question is: are you ready? Or are you still talking about Millennial Pink? (Hint: it’s over.)

If you want to make these colours relevant for your customers, talk to the team at Jackdaw Design. Drop us an email at