Design Week Vox Pops

What is your favourite example of branding without an obvious logo or wordmark?

While most brands are subject to their own strict rules in the delivery of a static brand, we now see some fantastic alternative examples of success in capturing the brand essence and spirit of a brand.

As consumer tastes are now more personalisation-orientated, brands can become more dynamic and alive. One example we’ve all experienced is Google; this dynamic brand has the ability to be recognised without an obvious wordmark. Instead of the logo being the core of the identity it’s an identity formula – a set of colours in a particular order and a vague shape of the wordmark.

Over the years there have been over 2000 Google doodles created to celebrate interesting events and anniversaries. Hurry up Easter so we can see what the next doodle will be!

Amanda Jackson, Founder

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