Time to rebrand? Looking ahead to 2021

It’s hard to believe that 2021 is just around the corner. None of us could have predicted the events of this year and how tough it would be. But the end of the year has sparked optimism for many, with the positive news of a Covid-19 vaccine on the horizon.

The truth is, the Coronavirus pandemic has changed everything about the way customers shop, work and live. But, despite all of this, we know from our clients that there’s still business to be done. And as we head into the new year, companies need their brands, products and services to stand out and engage with audiences in all environments more than ever before.

So now is a good time to give thought to your branding, and whether it still connects with your customers, or reflects where you want to be in 2021 (and beyond).

History has shown us that difficult global events are the times to be brave and to continue investing in your brand. A famous example, we can take inspiration from, occurred during the 1920s. When the Great Depression hit, affecting the lives of billions of people, the cereal market was dominated by two companies: Kellogg’s and Post. Post significantly reduced investment in their brand and marketing budget, while rival Kellogg’s chose to heavily invest in a new cereal: Rice Krispies. Off the back of this investment in the brand, Kellogg’s profits grew by 30% and the company became the category leader, a position it’s maintained for decades.

We’re not suggesting you need to invent the next breakthrough in breakfast cereal. But we can be absolutely certain that investment in brand building has never been more important than right now.

Now is not the time to sit back and do nothing.

If you’re considering a brand refresh or creating new a brand identity we’d love to talk. Please contact amanda@jackdawdesign.co.uk or call us on 020 3624 0550.