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Packaging up the vegan market: Amanda Jackson talks to Design Week

Our creative director Amanda Jackson catches up with Design Week to talk about the growing trend for vegan food and how branding and packaging designers are rethinking their approach.

 

Amanda discusses Jackdaw Design’s recent work for dairy-free doughnut brand Borough 22, how vegan product design looks beyond the supermarket shelf (think Instagram), and how these new products need to be ‘eco-friendly, sustainable, attractive, vibrant and inviting.’

 

Read the full article in Design Week.