Craft Beer Revolution |
A packaging design that includes an intriguing set of labels and a bold progressive logotype gives Rock Ale Craft Beer standout in bar environments
Rock Ale, Craft Beer, Packaging, Design
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Craft Beer Revolution


Identity and packaging design concept for new beer brand


Creative young brewers and radical flavours have made people excited about beer again. Britain is now firmly in the grip of its own craft beer revolution.


Tasked with creating a dynamic look and feel for the new brand, we took inspiration from the principles of craft beer: experimentation, character, flavour and depth. So we designed an intriguing set of labels each with an element of discovery. And we coupled this with a bold and progressive logotype to create standout in bar environments. The oversized ‘A’ amplifies the name Rock Ale and communicates it’s brewing origins in the mountains of Austria.


What we did:
Visual Identity


Rock Ale Brewing


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Rock Ale