Planet Organic Own-Label Packaging Case Study | Jackdaw Design London
portfolio_page-template-default,single,single-portfolio_page,postid-75,qode-core-1.1,ajax_fade,page_not_loaded,,brick child-child-ver-1.0.0,brick-ver-2.0, vertical_menu_with_scroll,smooth_scroll,grid_1300,wpb-js-composer js-comp-ver-5.2,vc_responsive

Planet Organic


A friendly typeface, striking colour palette and distinctive tone of voice gives the packaging for Planet Organic’s own-label products bags of personality.


In a store that’s already packed to the rafters with nuts and seeds, how do you create a stand out look for the company’s own label?


The answer is to keep it simple. So working with the team at design agency wonderlandWPA, Amanda helped create a distinctive and confident colour stripe design that reflects the products key features. This was coupled with information-rich yet easy to understand labelling in a distinctive tone of voice to give an overall look that’s full of personality and works across all pack formats.


Amanda also produced simple guidelines for easy implementation.


What was done:
Brand Guidelines


Planet Organic / wonderlandWPA


One more thing…
Planet Organic’s new look and feel will be extended across all customer touchpoints, including POS and comms.


Share this project: