Planet Organic Own-Label Packaging Case Study | Jackdaw Design London
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Planet Organic

 

A friendly typeface, striking colour palette and distinctive tone of voice gives the packaging for Planet Organic’s own-label products bags of personality.

 

In a store that’s already packed to the rafters with nuts and seeds, how do you create a stand out look for the company’s own label?

 

The answer is to keep it simple. So working with the team at design agency wonderlandWPA, Amanda helped create a distinctive and confident colour stripe design that reflects the products key features. This was coupled with information-rich yet easy to understand labelling in a distinctive tone of voice to give an overall look that’s full of personality and works across all pack formats.

 

Amanda also produced simple guidelines for easy implementation.

 

What was done:
Packaging
Copywriting
Brand Guidelines

 

Client:
Planet Organic / wonderlandWPA

 

One more thing…
Planet Organic’s new look and feel will be extended across all customer touchpoints, including POS and comms.

 

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