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Planet Organic


A friendly typeface, striking colour palette and distinctive tone of voice gives the packaging for Planet Organic’s own-label products bags of personality.


In a store that’s already packed to the rafters with nuts and seeds, how do you create a stand out look for the company’s own label?


The answer is to keep it simple. So working with the team at design agency wonderlandWPA, Amanda helped create a distinctive and confident colour stripe design that reflects the products key features. This was coupled with information-rich yet easy to understand labelling in a distinctive tone of voice to give an overall look that’s full of personality and works across all pack formats.


Amanda also produced simple guidelines for easy implementation.


What was done:
Brand Guidelines


Planet Organic / wonderlandWPA


One more thing…
Planet Organic’s new look and feel will be extended across all customer touchpoints, including POS and comms.


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